If you’re planning to produce new content for your website, it’s important to remember the do’s and don’ts that you should follow to keep your readers interested. Content can make or break a website, and the quality of your content could have an impact on the success of your website and affect the visitors’ desire to enquire about your business.
Good content can serve many purposes, whether that may be to drive more traffic to your site, generate more leads, or persuade potential clients to take action such as get in touch or make a purchase from your store. Here are some tips for writing effective website content to ensure your online presence keeps to a high standard:
1. Understand your target audience
It is crucial to make your content readable and easy to understand for your users. Before writing your content, you should determine who the people are that you are trying to target, and avoid any jargon or gobbledygook that may confuse your audience or prevent them from enquiring about your services. Try to think from the users’ point of view and what information you’d be looking for if you were in their shoes.
2. Be clear and informative
Think about the key messages you want to get across for your organisation and always describe these in the simplest of terms. Get straight to the point and give your readers a hook to keep on reading, providing them with answers you think they’d be looking for when they land on your website.
3. Don’t write content for the sake of writing content
If you want to bulk-up on your site content, don’t just write for the sake of adding more words. Think of new, exciting information you want to give to your readers and plan how you’re going to announce it on your website. No one likes to read dull, repetitive content!
4. Set goals that you’d like to achieve from your content
What purpose would you like your content to serve for your business? Do you want to use it to talk about your organisation in a positive light, sell your products, educate readers in your industry, or simply generate more enquiries for your business? If you focus your content around an end goal this gives you and your team something to work towards and means you will be able to analyse the effectiveness of your website content based on whether these goals are achieved.
5. Format your text for web
Most of the time, readers prefer to ‘skim’ through content rather than read pages and pages within a website. This is something you should think about when writing – split your content into a variety of formats; from short paragraphs, to bulleted lists, to tables of information and of course any imagery that you think may help promote the message you are trying to get across so your audience is kept interested.
6. Seek advice from a professional copywriter
After producing content for your website, it can always be useful to get a second opinion and even send your content to a professional copywriter. It’s important to make sure what you’ve written is right so you stand out from your competitors and are aiming at the right target audience, and most importantly that there are no spelling or grammar errors.
7. Always keep SEO in mind
To drive good traffic to your website, make sure you apply quality SEO practices in each of your web page’s content where possible. This can involve the simplest of things such as focusing on keywords you wish to target through each page on your site, thinking about page titles and headings, including as many links as possible throughout your content and inserting meta tags and descriptions for each page wherever you can. If you’d like to find out more about our SEO methodologies and how we could help your online presence, click here.
Writing good content can always seem like a challenge, but by following our 7 simple steps we’ll make sure you’re on the right path to make sure your website is informative, valuable and interesting to your readers.