Alan Gilbert is an award-winning musical conductor and violinist, who throughout his life has led some of America’s biggest orchestras.
Next Pixel were chosen as the agency to work in collaborateon with New York based PR agency 21C Media Group on transforming Alan’s brand and website as he leaves New York to become the next Chief Conductor of Hamburg’s NDR Elphilharmonie Orchestra. Following an extensive research exercise looking at the classical music industry and its target audiences, we produced a variety of logo concepts that were tweaked and fine-tuned until the right brand was created. Keeping things simple yet sharp, Alan’s refreshed brand identity is a perfect fit for the classical music genre.
The website itself uses a combination of high quality photography and well-thought out layout to give users a smooth, elegant experience. A great focus was put into perfecting the responsive elements of the site to ensure the same flawless finish was experienced on every device, enabling users to easily navigate to key information about Alan such as his upcoming performances and features in the press.
As Alan Gilbert continues to conduct orchestras worldwide we look forward to seeing the website grow with great content and imagery. The creation of a second website is also currently being undertaken to cater to Alan’s fanbase in Germany.