Appleton Woods is an established, family run business specialising in the manufacture of lab equipment.
The client approached us to create an easy to manage eCommerce system to accommodate their wide range of products. A more streamlined structure was required to ensure the new site was easy to navigate with a modern creative direction to compliment their brand.
The business-to-business store wanted to make it as simple as possible for their customers to find and re-order from over 7000 products with just a few clicks. Grouped product configurations were introduced to make it easy for buyers to bulk purchase their products or alternatively add items to a quote for bespoke pricing.