Paskell Plumbing are a Rotherham based plumbing and heating engineering firm. They are responsible for providing many people in Yorkshire with heat and water. This therefore meant that we needed to show Paskell as friendly and trustworthy to their customers and website users. We used case studies and lots of facts and statistics on the website to build trust between the company and the website users, which was a plan to increase conversion on the website.
The goal set by Paskell Plumbing Ltd was simply to generate more online enquiries. We helped the company reach this goal by designing a content rich website with many opportunities to enquire; as well as having a fully optimised site for search to ensure their website was easily found. The website has an “instant boiler quote” which will calculate the cost of a boiler fitting for a user, dependant on many factors such as; what type of home the user has, how many bedrooms and more. This allows users to find out whether Paskell Plumbing’s services will be affordable to them before they get into contact, so all contact to the company should be a very solid lead and chance to convert.